Hyundai has introduced an engaging new marketing strategy aimed at promoting its electric vehicle (EV) lineup. The Korean brand is seeking to attract consumers interested in making the transition to EVs.
With the IONIQ 5, IONIQ 5 N, IONIQ 6, and Kona Electric in the ad, the campaign uses attention-grabbing visuals to set itself apart from its past advertising efforts. Moreover, it includes a wide range of advertising placements, such as broadcast channels and social media platforms.
Eye-Catching Broadcast Clips
At the core of the campaign are a 60-second advertisement and two 30-second promotional clips for broadcast, premiering in mid-May. The company will air the ad throughout the summer during prominent events such as the Olympics, MLB games, and NBA playoffs. Furthermore, shorter 15- and 30-second spots will address typical EV problems, highlighting charging capabilities and driving range.
Angela Zepeda, chief marketing officer, Hyundai Motor America, said:
As we put a continued focus on our electrification business goals and our electric vehicle lineup, we wanted something that would stand out from all other advertising we have in-market. This campaign does just that with visuals, unlike anything we’ve done before.
While other companies are pulling back on their electrification strategy, we are continuing to reach the EV-curious buyer to show them the compelling design and technology Hyundai has to offer.
Collaborations and Online Influence
As part of the campaign, the automaker will collaborate with content creators. This includes a series focused on the concept of “besties” featuring multiple Hyundai EVs and a music video collaboration with long-standing Hyundai ambassador Leroy Sanchez.
The Korean brand is expanding its social media presence by joining Reddit. The account features an official AMA (Ask Me Anything) session led by a company representative. Also, there will be a launch of a new HyundaiUSA Reddit Pro account.
Diverse Marketing Channels
The campaign extends across multiple platforms, incorporating paid social media advertisements, radio commercials, point-of-sale exhibits, and content spotlighting Hyundai’s involvement in the Pikes Peak race with the IONIQ 5 N.
Additionally, the campaign will feature content comparing the Korean automaker with competitors, along with regular updates on HyundaiUSA.com. The campaign will use Hyundai’s social media accounts, such as TikTok, Instagram, Facebook, and YouTube, to reach a wide audience.
Through this ambitious marketing initiative, the Korean brand shows its commitment to promoting the benefits of its EV lineup and encouraging more people to adopt green mobility.
