Tata Motors to Have EV Exclusive Showrooms in India Soon

The first such showroom may be set up in Delhi-NCR

Tata Motors may soon have exclusive showrooms for its electric vehicle (EV) lineup in India as indicated in a recent report. These showrooms are currently in the planning stage and may start coming up in different cities of India within the next financial year. It is likely that the first of such showrooms by Tata Motors will be located in Delhi-NCR.

A recent report by The Economic Times hints at the move. It cites a company spokesperson saying, “We are seeing good growth in EVs and are actively considering dealership formats” for the showrooms that will exclusively sell the electric vehicles made by the automaker. As per the report, the EVs will be sold under the Tata Passenger Electric Mobility (TPEM) franchisee, while the regular IC engine vehicles will be billed to Tata Passenger Vehicles.

The move comes as the company reels in more and more EV sales with each passing month. Tata Motors has been at the forefront of India’s EV revolution with an EV on offer in almost every vehicle category. Now, the EV subsidiary of the Indian auto giant wants a new strategy for sales and is reportedly planning for the design, location, and number of showrooms across the country. As per the ET report, Tata Motors will finalise the plans within the first quarter of the financial year 2024. It will then open the showrooms in several locations over the next six to twelve months.

Tata Motors EV Plans

At present, the company plans to set up ten such EV-exclusive stores in the top ten Tier-2 cities of India. These showrooms may focus on the commercial EVs offered by Tata Motors. The first such showroom, however, will likely open in Delhi-NCR, and will likely showcase the three electric cars currently sold in India by the company. No more details on the move are out as of now.

It will be interesting to see how the new EV-exclusive showrooms by Tata Motors fare once they open up across the country. The company already sells three very popular electric cars in India, namely Tata Tiago EV, Tata Tigor EV as well as the Tata Nexon EV. Other than these, it has several concept EVs in the lineup, including Harrier EV, Sierra EV, Avinya, and Curvv. Once these are out as production models, Tata Motors will have sufficient products to populate its EV showrooms in India, making more sense for such retail spaces for the company.